How talent and innovation can recover the music industry

The innovative music service Spotify has with modern technology completely changed the way users consume music, doing the impossible by increasing industry revenues in an otherwise shrinking music business. Martin Lorentzon will explain how a technology associated with pirates was turned into a fully legal success and how a well-educated pool of talent in Sweden and UK has been, and will be, key to the company’s innovation and growth.

Martin Lorentzon, CEO Spotify. Sweden
Martin Lorentzon is a serial entrepreneur, investor and Internet evangelist for20 years. He is the founder of Spotify, TradeDoubler and NetStrategy and has previously worked at Telia Sonera, AltaVista and Cell Ventures. Martin’s areas of expertise are Internet search, digital marketing and software development, all of which he leverage to challenge current structures and improve our everyday lives.

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