The important distinction lies not between conventional business and sustainable business. It lies between average companies and great companies. We need companies that address the challenges of our planetary boundaries, but not as an activity parallel to their business model. It has to be an integral part of their raison d’être. These companies also have the possibility of becoming great; and, great companies can change the world.
Johan Ununger, Saltå Kvarn AB, Sweden
- Former environmentalist
- Managing director of successful organic food company
- 15 years experience as a consultant
- PhD in biology and an exam in Marketing Management
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