Paying the public to recycle

How did Windsor use incentives to increase recycling by 50%, get 60% of residents online, reduce its tax burden and champion local businesses?

Cllr Liam Maxwell, Royal Borough of Windsor & Maidenhead, UK
Lead for Policy at Windsor (a Big Society vanguard) Set the lowest council tax outside London with a 4% tax cut in 2010 Background: IT, lean systems and sustainability specialist

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